If, like me, you thought the compact camera market was dead in the water, think again. A report from BCN Retail – which gathers data from 2,400 electronics retailers across Japan – has revealed that over 60% of camera sales (within the Japanese domestic market) are compact cameras.
And while this figure is certainly surprising, it's not the first time data has suggested that compact cameras are making a comeback. But, the good news doesn’t mean compact cameras make for the lion’s share of revenue. After all, they’re generally cheaper than their interchangeable counterparts, BCN Retail clarifies: “Although the sales value composition ratio is small, ranging from the upper 20% to the lower 30% range, a certain level of sales continues.”
