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Chicago Tribune
Chicago Tribune
Comment
Lukas Grunzke

Commentary: A lot is riding on the success of the Apple Car, the tech giant’s electric vehicle

They stopped providing EarPods? And the charger? An Apple Pencil costs how much?

It’s a running joke that every year, Apple charges more and more for less and less. And while it’s fun to scoff as the cost of a new iPhone inches up each year, many of us know that we will continue to buy Apple products.

There are myriad reasons why we do, such as Apple’s beautiful and simple design, top-of-the-line specifications or premium branding. But an undeniably critical component to Apple’s dominance and its ability to keep users has been its ecosystem.

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