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AVNetwork
AVNetwork
Technology
AVNetwork Staff

Come On Barbie, Let's Go Party... On Samsung QLED Screens

Barbie Warner Bros Samsung
The 'Barbie' trailer playing on a Samsung OLED display in a retail store.

Samsung Electronics has partnered with Warner Bros. Pictures to bring highly anticipated movie trailers to Neo QLED 8K screens in more than 65,000 retail stores around the world. Beginning with Creed III and now showcasing the mega-hit Barbie, the two are catching the attention from a vast array of audiences worldwide. 

“This partnership is an exciting step forward for 8K content, showcasing the Neo QLED 8K’s capabilities and getting people excited about seeing films in cinematic quality,” said Cheolgi Kim, executive vice president of the Visual Display Business at Samsung Electronics. “Collaborating with Warner Bros. allows Samsung to show how ultra-premium TV technology can take their favorite films to a whole new level.”

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