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USA Today Sports Media Group
USA Today Sports Media Group
Sport
Meghan L. Hall

Colorado unveiled plans for a new ‘Prime Time’ NIL leadership class inspired by Deion Sanders

The University of Colorado Boulder has plans for a Deion Sanders-inspired course.

Despite not having the season the Buffaloes hoped for, few people had a bigger year publicity-wise than Colorado’s head ball coach, Deion Sanders. The national attention he garnered in 2023 earned him Sports Illustrated’s Sportsperson of the Year honors and a top 2024 recruit to boost the trenches.

The University is sticking beside their guy and building upon his momentum plus his off-the-field knowledge by offering students a chance to learn more about how NIL deals work, time management skills and how to interact with the media, among other topics.

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