Get all your news in one place.
100's of premium titles.
One app.
Start reading
The Guardian - US
The Guardian - US
Sport
Alex Kirshner

College football is booming, chaotic and more confusing than ever

Texas offensive lineman Nick Brooks hoists the Lone Star Showdown trophy after the Longhorns’ 27-17 victory over rivals Texas A&M in Austin in November 2025.
Texas offensive lineman Nick Brooks hoists the Lone Star Showdown trophy after the Longhorns beat rival Texas A&M in Austin last November. Photograph: Alex Slitz/Getty Images

Is college football healthy? It’s a seductive question, one that now comes up every year around this time. Actually, it never recedes, so it’s just with the sport all the time. It’s also the wrong question, because whoever answers it is free to choose their own adventure. The television ratings are way up there in the galaxy. Money rains down on dozens of programs and thousands of players. Marching bands continue to march. Yet a lot of teams are stranded by realignment or an economic inability to keep up in a transfer arms race. Their fans – actually any team’s fans – may be exhausted by escalating asks for their dollars.

If you have been checked out of the sport for a while ahead of this weekend’s first set of games, you may feel like your body has been frozen for a few decades. Indiana, (yes, really) are the defending national champs, fresh off a 16-0 season that puts them on the list of the handful of best teams ever. Texas Tech, once likened to Siberia by a former coach who is now a US senator, are the fiercest program in the Big 12. Ole Miss are good for the first time since integration. At least Ohio State and Georgia are still powerhouses.

Sign up to read this article
Read news from 100's of titles, curated specifically for you.
Already a member? Sign in here
Related Stories
Top stories on inkl right now
One subscription that gives you access to news from hundreds of sites
Already a member? Sign in here
Our Picks
Fourteen days free
Download the app
One app. One membership.
100+ trusted global sources.