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The Guardian - AU
The Guardian - AU
National
Jonathan Barrett Senior business reporter

Coles and Woolworths are in hot water with the regulator. What happens now?

Signage for Coles and Woolworths supermarkets
The ACCC has found the two major supermarkets provide a similar product in an oligopolistic market. Photograph: Darren England/AAP

The competition regulator has announced it is suing Coles and Woolworths over allegations they misled shoppers by offering “illusory” discounts on hundreds of common supermarket products.

The Australian Competition and Consumer Commission (ACCC) chair, Gina Cass-Gottlieb, said on Monday the regulator would seek a “a significant penalty” after the major retailers allegedly profited from the sale of tens of millions of products sold through promotions the regulator claimed breached consumer law.

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