Coles has appeared before the Federal Court in Melbourne, as hearings for a high-stakes case launched against the supermarket by Australia’s consumer watchdog officially begin.
The Australian Competition and Consumer Commission (ACCC) is alleging Coles misled consumers with “illusory” discounts between February 2022 and May 2023.
The watchdog alleges that in this period, Coles temporarily increased the prices of “at least 245 different products”, then placed them on “Down Down” promotions which were:
