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Reuters
Reuters
Business
Paulo Lopes and Philip Blenkinsop

Cold beer to your door: brewers in Latin America go direct

Latin America AB InBev Alcohol Michel Doukeris e-commerce Covid-19 Heineken Inflation
A Ze Delivery employee gets a beverage order ready for delivery, in Sao Paulo, Brazil May 18, 2022. REUTERS/Carla Carniel

With COVID-19 lockdowns normalising home delivery of everything from fast food to aspirin, brewers are tapping into a lucrative new sales format - delivering cold beer on demand to consumers still gathering at home with friends even as bars reopen.

For Brazilian Rafael Mazaia, it is cheaper to order beers for delivery to his home than to drive to the supermarket to pick up a pack and risk them being tepid when he returns.

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