COIMBATORE: A kirana store owner, unlocks the screen of his phone, opens a popular payment app and searches for a product. Immediately, products available in his store pop up on the screen.
“This is because we are standing close to my store,” he says. “If we had done the same exercise in another location where another shopkeeper is logged on to the network, the search results will show his products on the screen.” The default setting is based on proximity or closest location, which makes it an efficient hyperlocal search engine.
