Kellogg's is now selling a coffee-flavoured breakfast cereal. The cereal brand has launched a Barista Edition Chocolate Mocha Flavour of its classic Crunchy Nut Granola, which is infused with the taste of the coffee bean.
It says a team of food developers spent 18 months sampling different coffee flavours to make sure the balance and strength was 'just right' and suitable for everyone’s different tastes. They created 12 different recipes before tasters settled on the final one.
The pieces of coffee are not scattered around the cereal, like the milk chocolate and almonds also featured, but flavoured throughout the pieces of granola. It will be launched in Waitrose next week before being rolled out in other supermarkets over the next few months.
A spokesperson for Kellogg’s, said: “We know coffee is one of the UK's favourite morning drinks. So, it seemed like the right next step for us to look into how we could combine the crunch of our Crunchy Nut Granola with the delicious flavour of coffee.
"Coffee and breakfast is a natural partnership - and our Barista Edition has been influenced by Europe’s café culture and the continental love of coffee and cereal. Our coffee tastes are all different, so our team of developers spent months sampling different types of coffee to try and get a flavour that was well rounded and just right for everyone."
The new flavour follows the introduction of Crunchy Nut Salted Caramel Flavour Twist. It is the first adaptation of the cereal since it launched in 1980.
