Coca-Cola shares surged 6.9% to $89.89 on Tuesday, touching a 52-week high of $90.01 after the beverage giant raised its full-year forecasts and beat second-quarter estimates, supported by resilient US demand and a FIFA World Cup sales boost, according to a Reuters report.
Coca-Cola lifted its 2026 organic revenue growth forecast to about 5% from 4%–5% and raised its comparable earnings-per-share growth outlook to 9%–10% from 8%–9%.
The second-quarter net revenue rose 7% to $13.37 billion, ahead of analysts’ estimate of $13.16 billion, while organic revenue grew 6% according to LSEG data. Growth was supported by strong demand for zero-sugar drinks, price increases and smaller, more affordable pack sizes aimed at cost-conscious shoppers. Ready-to-drink teas and fairlife products also lifted sales.
Coca-Cola's FIFA World Cup boost
Coca-Cola, FIFA’s long-standing official beverage sponsor, said its World Cup 2026 campaign contributed to volume growth of 5% for Trademark Coca-Cola and 8% for Powerade during the quarter ended July 3.
Hydration breaks, which divided matches into four segments, created additional advertising opportunities for sponsors and broadcasters such as Fox. They also helped boost Powerade sales, even as some fans complained that the stoppages disrupted the flow of play.
“We were not unhappy with them in the World Cup,” Chief Financial Officer John Murphy told Reuters, adding that it remained unclear whether the breaks would become a permanent feature of the sport.
The performance came despite a broader pullback in discretionary spending, particularly among lower-income US consumers. Demand for Coca-Cola’s zero-sugar sodas remained resilient, while smaller pack sizes helped keep products affordable for budget-conscious buyers.
On costs, Coca-Cola said in April that it was working with bottling partners to limit the impact of the conflict involving Iran after locking in lower prices for some inputs before the disruption began. With the conflict continuing, several companies, including PepsiCo, have warned of higher input-cost inflation during the second half. Murphy said Coca-Cola would provide more details about its 2027 cost outlook in October.
Coca-Cola shares have gained about 20% this year, outperforming PepsiCo, which has also been hurt by weak US snack demand in recent quarters.
