Coca-Cola has announced the launch of Coca-Cola Zero Sugar Zero Caffeine, a take on the Coca-Cola Zero Sugar taste. To support the launch, Coca-Cola presents a new campaign, which celebrates the post-work feeling, when you finally get to relax.
Louise Maugest, Marketing Director at Coca-Cola Great Britain said: “Through our new campaign, we wanted to show Coca-Cola fans that ordinary gestures, such as closing the laptop or kicking off your shoes after a long day, are in fact, real-life moments of magic. Micro-celebrations which act as a signal to start enjoying the evening ahead of you. We know how busy our consumer’s lives are, and time is precious, which is why we believe it’s never too late for a bit of joy.”
The campaign will launch with ‘That Moment When’ the world’s first Insta Musical. Designed to shine a (spot)light on the extra that hides in our ordinary: all the little things we do that make the end of the day worthwhile, all the little habits that deserve to be sung about.
