Coca-Cola Christmas Truck will be back to tour UK this…

Coca-Cola Christmas Truck will be back to tour UK this year, it has been confirmed

Coca-Cola has confirmed that its popular Christmas Truck Tour will be back this year.

The 2020 tour was cancelled due to the Covid-19 pandemic but the festive truck returned to the streets in 2021. The truck visited a number of places across the UK including Gateshead, Glasgow, Manchester and Cardiff.

Now the firm has announced it will be travelling across the country once again ahead of Christmas, though no dates or tour stops have yet been revealed for 2022. As well as capturing perfect seasonal selfies in front of the iconic red truck, the 2022 tour is set to be bigger and better than ever before - with a magical 'winter market' setting with fun activities for all the family to get involved in.

It will include 'elfie selfie' shots, to QR codes that access a host of interactive games, plus food huts that will serve up delicious seasonal tastes. Visitors will also have the chance to buy Coca‑Cola Zero Sugar and Coca‑Cola Original Taste and have them personalised with their name or short phrase.

The Coca-Cola Christmas Truck will also make its familiar festive appearance to TV screens later this month, with the first airing of the much-loved Holidays Are Coming advert, reports Birmingham Live. This year, the anticipated tour is set to put the spotlight on the local community, supporting FareShare, a charity fighting hunger and food waste.

Every visit to the Coca-Cola Christmas Truck will count towards supporting those experiencing food poverty. With the theme of “Your Presence is Your Present”, Coca‑Cola Great Britain will donate the equivalent of up to 100,000 meals to those in need throughout the festive season.

For every person that attends the Coca‑Cola Truck Tour, Coca‑Cola Great Britain will fund the equivalent of one meal for a person in need. Kickstarting the initiative, the equivalent of 100,000 meals have already been donated to FareShare by Coca‑Cola Europacific Partners, with the ambition of funding the total equivalent of 200,000 meals.

Laura Moon, senior brand manager at the Coca-Cola Company, Great Britain, said: "Coca‑Cola has always been synonymous with Christmas, particularly the iconic Truck Tour and Holidays Are Coming advert. This year, the magic of Christmas is needed more than ever, and we are excited to bring back our famous truck tour to fans nationwide.

"We're also extremely pleased to continue our relationship with FareShare and for every person that visits the Truck Tour, we’ll donate the equivalent of a meal on their behalf, supporting those most in need this festive season."

For those unable to visit the Truck Tour in person, from November 21, a promotion with Coca-Cola Zero Sugar and Coca-Cola Original Taste will invite fans to scan on-pack QR codes for the chance to win thousands of festive gifts. Updates on Truck Tour stops will be announced in the coming weeks.

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