
As the canned cocktail market takes off, iconic global brands Coca-Cola and Bacardi are teaming up to create a canned drink for rum and coke lovers.
On Tuesday, the two brands announced plans to launch a collaborative beverage, rum and coke in a can, in multiple international markets including Mexico and some European markets in 2025. According to Coca-Cola spokesman Scott Leith, the canned beverage could launch in the U.S. next year as well.