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R. Thomas Umstead

Coaches Plus Media Looks to Take a Shot at Live Sports Content

Former Princeton coach Pete Carril in 1996

Sports content production company Coaches Plus Media is celebrating its first anniversary by looking to expand its portfolio of coach-themed documentaries to include live sports programming as it continues to establish itself on the sports television landscape. 

The company, a collaboration between the nearly 5,000-member National Association of Basketball Coaches (NABC), the 3,500-member Women’s Basketball Coaches Association (WBCA) and production company TeamWorks Media, hit the sports documentary court running in April 2022 by producing documentaries profiling legendary college basketball coaches. The docs — Think.See.Do. – The Legacy of Pete Carril, which focused on the legendary Princeton coach, and Dear Coach Stringer, which profiled former Rutgers and Iowa women’s basketball coach C. Vivian Stringer — found a home on CBS during last month’s coverage of men's March Madness.

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