Bella Hadid wasn't in the front row at Coach's Fall 2025 fashion show, but something tells me she was watching the livestream of the Feb. 10 runway from her Texas ranch, credit card at the ready. That something, specifically, was Coach's sequel to the viral Brooklyn bag she—and what feels like all of the fashion world—was glued to last year.
Models in Coach's Fall 2025 fashion show paraded through New York City's Park Avenue Armory while cradling two fresh bags like the soon-to-be-sold-out treasures they are. If the phones zooming in and snapping photos were any indication, these designs just shot to the top of every fashion person's wish list—and unlike other Fashion Month debuts, they were available to shop within days of the show. (February 18 at 12AM ET, to be exact—when they immediately sold out.)
