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Evening Standard
Evening Standard
Business
Josie Clarke

Co-op’s price-match comparisons with Aldi misled consumers, watchdog rules

Co Aldi op ASA
The Co-op was criticised by the advertising watchdog (PA) - (PA Media)

A Co-op website advertising the grocer’s price-match scheme with Aldi has been ruled misleading for failing to compare similar products.

Aldi handed the Advertising Standards Authority (ASA) a list of 45 items, used by the Co-op in an ad for its price-match scheme in August, which it did not believe were the most appropriate for comparison.

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