Get all your news in one place.
100's of premium titles.
One app.
Start reading
Broadcasting & Cable
Broadcasting & Cable
Business
David Bloom

CNN Pivots to the Political Center, but No One Is Around to Watch

CNN President Chris Licht

The great political sage (and former Texas agriculture commissioner) Jim Hightower once said, “There’s nothing in the middle of the road but yellow stripes and dead armadillos.” A progressive Democrat in a state that was rapidly turning hard-red Republican, Hightower knew whereof he spoke. 

And yet, that’s exactly where CNN sits, alongside stinky armored not-rats and sun-blasted paint, trying to find a durable and lucrative audience amid a serious ratings swoon, while also attempting to avoid that speeding semi-truck called industry-wide transformation. Short-term decisions made for financial exigencies may already be having long-term consequences. Like a five-day-old dead armadillo, CNN is starting to smell a little. 

Sign up to read this article
Read news from 100's of titles, curated specifically for you.
Already a member? Sign in here
Related Stories
Top stories on inkl right now
One subscription that gives you access to news from hundreds of sites
Already a member? Sign in here
Our Picks
Fourteen days free
Download the app
One app. One membership.
100+ trusted global sources.