
The 27th Annual Global CEO Survey conducted by PwC revealed that 45% of the 4,702 CEOs surveyed express skepticism about their companies' viability in the next decade if they maintain their current trajectory—a notable increase from the 39% reported just a year ago.
The study sheds light on the persistent concerns surrounding long-term sustainability, even as 97% of CEOs have taken steps to adapt to accelerating global megatrends such as technological disruption and climate change.