
In the last 12 months 7.7 million Brits have had an aesthetic treatment — or “tweakment”. Usually associated with fillers or Botox (rightly so, with the two accounting for nine out of 10 procedures in the UK’s £3.6 billion cosmetic surgery industry), the last decade has seen a mainstream embrace of injectables.
It’s also seen the rise of an over-puffed, unnatural look that has become associated with “Kylie Jenner filler packages” or Love Island contestants. In fact, multiple celebrities have been openly backtracking on their excessive filler use. “Honestly, I’m just tired of the look, and it’s just not flattering, it’s not what I look like. It totally changed my face,” said American model Blac Chyna (real name Angela White) in a video of her getting her face fillers dissolved. Earlier this year former Friends star Courteney Cox talked about how easy it is to over-do filler and not realise “you look a little off”, admitting she “messed up a lot” when it came to succumbing to the pressures to look younger.