In the U.S. presidential election campaign, cosmetics are used by members of all political parties, even by the Republican nominee for president.
Cosmetics enhance our appearance, boost self-esteem, improve our mood, and keep us healthy. It’s no wonder it’s a big business in the U.S. and globally. Annual toothpaste sales in the U.S. are about $3.9 billion, shampoos, $3.5 billion, deodorants, $4.4 billion, and lip cosmetics, $550 million. The global market for cosmetics used for skin cleansing and beautification was $370 billion in 2023 and is growing. And natural, largely plant-based cosmetics are seeing rocketing demand as consumers increasingly seek eco-friendly and sustainable products.
