Get all your news in one place.
100's of premium titles.
One app.
Start reading
Los Angeles Times
Los Angeles Times
Sport
Steve Henson

Clash at the Coliseum a blueprint for NASCAR's plan to expand into untapped markets

A tight track squeezed into a historic football stadium populated by the debut of racecars with a new design posed a risk as well as an opportunity for NASCAR on Sunday.

The opportunity was what one NASCAR official described as a "proof of concept," a chance to broaden the sport's audience and provide a template for future forays into other large markets unfamiliar with the in-person spectacle of race day.

The risk, of course, was taken primarily by the drivers, navigating a cramped quarter-mile track they'd never traversed that required constant braking and turning because straightaways were nearly nonexistent. And doing so in brand-new cars dubbed Next Gen.

Sign up to read this article
Read news from 100's of titles, curated specifically for you.
Already a member? Sign in here
Related Stories
Top stories on inkl right now
One subscription that gives you access to news from hundreds of sites
Already a member? Sign in here
Our Picks
Fourteen days free
Download the app
One app. One membership.
100+ trusted global sources.