When he was growing up in El Paso, Texas, Greg Gonzalez dreamed of one day emulating “massive global phenomena” such as Metallica or Queen. So it was a crushing disappointment when the first EP by his band Cigarettes After Sex, 2012’s I, went absolutely nowhere.
“I felt like a failure,” he admits. Over the next four years, the EP picked up a small amount of traction. “But I was still playing little venues in New York and no one was showing up.”