Stellantis has let the Chrysler and Dodge brands deteriorate to the point where there might not be a return. That needs to change—and fast.
But before I get into that, a necessary disclaimer: I am the great-grandson of Walter P. Chrysler, the founder of Chrysler. My grandmother, Bernice Chrysler, told me before she passed in 1979 to do what I can to “keep the engine running.” While my career has been in furniture-making, I’ve remained deeply involved with the die-hard American fans of Chrysler, serving as the brand’s unofficial ambassador and advocate (video).
