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The Guardian - UK
The Guardian - UK
Lifestyle
Michael Goodier

‘Christmas creep is real’: festivities start earlier every year, analysis finds

John Lewis United Kingdom
A worker walks through the Christmas shop at a John Lewis store
The Christmas shop at the John Lewis store on Oxford Street in London on 24 October. Photograph: Hollie Adams/Reuters

Halloween might not yet be upon us, but the creepy thing is, Christmas is coming – and fast.

A Guardian analysis shows that the Grinch-like grumble that “Christmas is getting earlier every year” is actually justified. Figures from major supermarkets, local news bulletins and the UK Top 40 charts confirm what members of the public have long suspected: that the slow and steady takeover of the calendar by Christmas-themed items, songs and adverts – a phenomenon known as “Christmas creep” – is in fact real.

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