Chris Eubank Jr showed up for his first face-off with Liam Smith wearing a jacket covered in KFC logos as part of a new sponsorship deal.
The boxer was seen eating buckets of fried chicken during a supposedly gruelling weight cut prior to his doomed bout with Conor Benn last month. And he claims those photo opportunities helped to create a relationship with the fast food giant, whom he is now representing ahead of his next fight.
Eubank Jr is known to struggle to make the 160lb middleweight limit, and was going to have to step even further down for his bout with Benn that was ultimately cancelled. But he often makes a joke of that weight cut when he poses for pictures and videos eating fatty foods during fight camp.
