The best business ideas, so they say, come after identifying a need and coming up with the solution. That, says CHPT3 founder and head honcho David Millar, is the premise of the new Transit cycling sneakers.
The former Tour de France stage-winning pro does his fair share of urban riding these days – as evidenced by his numerous collaborations with Brompton. And as anybody who has ever ridden the few miles to the pub or to the shops knows, footwear is one of the eternal bugbears of local riding.
