A sweet-toothed fan of a discontinued chocolate bar has gathered nearly 5,000 followers to sign his petition to force the manufacturer to have a change of heart and reintroduce his favourite snack.
Milky Way Crispy Rolls may be gone but they are not forgotten by Jack Taylor, who is hoping his call to action will halt manufacturer Mars Wrigley UK's extinction plans for his much-loved treat.
At the last count, 4,864 people had signed his petition, and Jack is convinced he will reach 5,000 in the next few days, much to his delight. "When you think about it that many signatures already for just a Milky Way Crispy Roll is pretty impressive," he said.