Chocolate, coffee, toothpaste and even heartburn medicine among worst shrinkflation examples, Which? finds

Consumers who are already struggling with the cost of living crisis now also have a fresh wave of so-called shrinkflation to deal with, as the phenomenon piles pressure on household grocery budgets - (PA)

Chocolate, coffee, toothpaste and even heartburn medication are among the products worst hit by ‘shrinkflation’, a new study has revealed.

Consumer group Which? found major brands are cutting back on the size of popular products as well as the quality, with some ingredients being downgraded for cheaper substitutes.