On Wednesday morning in front of Clovelly Surf Life Saving Club in Sydney’s east, Australia’s 2024 Olympic opening ceremony uniforms were revealed. With a squint and a little imagination, the concrete-paved beachfront could be the banks of the River Seine in Paris, where Australia’s Olympic athletes will sport the uniform in just 100 days. So long as you ignored the swimmers taking their morning laps, that is. (Reports suggest the Seine may be too contaminated to host swimming events.)
For the 10th time, the opening ceremony uniform has been designed by Sportscraft in collaboration with the Australian Olympic Committee, plus custom shoes by Volley (its fourth Olympic partnership). On this occasion, the uniform was “inspired by Parisian fashion”, says Elisha Hopkinson, the CEO of APG & Co, the parent company of Sportscraft. “Our designs blend style with functionality, ensuring our athletes feel confident as they take on the world stage.”
