A social media influencer’s death, which occurred as she was participating in an intensive weight loss boot camp in northwestern China, has sparked calls for regulation in the influencer industry.
The 21-year-old, known online as Cuihua, was attempting to inspire her followers by showing them she could lose more than half her body weight, reports CNN. However, her shocking death has resulted in Chinese state media releasing warnings over the danger of weight loss camps, as well as renewed alarm regarding the pressure women feel to meet societal beauty standards.
Concerns are also growing over the influencer industry as a whole, with Cuihua’s death happening weeks after another incident in which a young Chinese man died following a live-stream of him binge-drinking alcohol.
