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International Business Times UK
International Business Times UK
Technology
Regyl Jaen

China's Bilibili Aims for a Global YouTube Moment: Can It Pass the TikTok Litmus Test?

Bilibili is expanding internationally with a new Android app and increased efforts to attract global creators. (Credit: Bilibili Wikipedia)

Bilibili's global push caught fire on X after its Creator Hub announced the international app launch. Gaming analyst Daniel Ahmad then likened the service to YouTube, pointing to its large following in China.

There's a crucial catch: this isn't Bilibili's first international push. The company has relaunched its international app with broader video access, improved localisation, and simpler sign-ups.

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