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Reuters
Reuters
Business

China's livestreaming sales king returns to screens after long absence

FILE PHOTO: Livestreaming sessions by Chinese livestreamers Li Jiaqi and Viya, whose real name is Huang Wei, (L) are seen on Alibaba's e-commerce app Taobao displayed on mobile phones in this illustration picture taken December 14, 2021. REUTERS/Florence Lo/Illustration

China's top livestreaming sales influencer Li Jiaqi reappeared on screens on Tuesday, ending an over three-month-long absence that began after he was cut off abruptly, mid-show, on the eve of the anniversary of the country's Tiananmen Square crackdown.

Also known by his English name Austin, Li was known for his livestreaming channel on Alibaba Group's Taobao Marketplace where he would almost every evening sell products from cosmetics to food for brands such as L'Oreal. Last year, he sold $1.9 billion worth of goods in one session.

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