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Fortune
Fortune
Business
Catherina Gioino

China is going after fake expert influencers, and the FTC’s new five-year plan seems to lay the same groundwork

woman with ring light and iphone (Credit: Getty Images)

Do you get health tips on social media? Maybe finance help or some self-education? Have you seen the fictional “Oxford Study” about Asian women and white men, or the hashtags related to ADHD or sinus trouble? Online, there are people screaming about how sunscreen causes cancer or preaching about putting garlic in your nostrils. The unhinged health hacks from social media got so bad that in 2022, the FDA had to issue a frank warning to not cook your chicken with NyQuil after a tweet sarcastically lauding the practice went viral.

In 2026, over a decade into the social media era, regulatory agencies in both China and the U.S. are doing something about the influencer misinformation crisis. And it’s kind of the same thing. 

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