Chili’s is officially clucking its way deeper into the chicken sandwich wars with a new menu push built around its “Big Crispy” platform, going after fast-food giants like McDonald’s, while continuing to bet big on value.
The Tex-Mex and American chain is expanding the Big Crispy platform to six different versions, all built around a hand-breaded chicken breast on a brioche bun with pickles and mayo. There are both core and premium options, with the original Big Crispy and Spicy Big Crispy at the base level, and more indulgent versions like Honey-Chipotle, Nashville Hot, Buffalo and a Deluxe sandwich topped with bacon, cheese, lettuce and tomato. All of the sandwiches are part of Chili’s $10.99 “3 For Me” value meal, which bundles an entrée with fries, bottomless chips and salsa and an unlimited fountain drink.
