Chery, a Chinese manufacturing conglomerate, will enter the UK market through its new Omoda subsidiary. Chery currently offers a wide range of affordable ICE, hybrid, and electric vehicles in China. It also has a joint-venture agreement with Jaguar Land Rover, with Chery responsible for producing the Land Rover Discovery Sport, Range Rover Evoque, Jaguar XF, and Jaguar XE for the Chinese domestic market.
