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The Guardian - UK
The Guardian - UK
Sport
Jacob Steinberg

Chelsea push to keep fans onside by freezing price of cheapest season tickets

Chelsea Todd Boehly Behdad Eghbali Mauricio Pochettino Arsenal CST Trust
A view inside Chelsea’s Stamford Bridge stadium before last month’s game against Brentford.
A view inside Chelsea’s Stamford Bridge stadium before last month’s game against Brentford. Photograph: Nigel Keene/ProSports/Shutterstock

Chelsea’s owners have moved to build relations with disgruntled supporters by freezing the price of general admission season tickets for a 12th successive year.

The announcement came after a warning from the Chelsea Supporters’ Trust that raising prices would risk creating “irreversible toxicity” between the club and supporters.

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