Chelsea have launched a new Fan Advisory Board as part of a pledge to be “pioneers of fan engagement”. The FAB will be made up of six supporters, with the club looking to identify three fans via an open application process to join the three places reserved for their Supporter Advisors to the Board.
The statement revealed how the club hopes the new initiative will “engage in discussion, exchange information and share insights on potential decisions that impact Chelsea FC supporters”. Its focus will be on Chelsea’s “strategic vision and objectives, as well as medium- and long-term decision making”.
They will meet at least three times a year with Chelsea board members, while additional senior club executives will also be in attendance. While this seems a wholly positive move for the club to make, concerns have been raised by some quarters.
