Step one in breaking the internet: link an ambitious Premier League club on a transfer rampage to one of the world's biggest stars and a global name with less than three days until the end of the transfer window. Step two would probably include something about a price, but when step one is to meticulously followed that Neymar is announced as a target for Chelsea, that's not important.
With a move for Anthony Gordon stalling and Pierre-Emerick Aubameyang being pushed close to the line by Barcelona, Wilfried Zaha was the new name that attracted interest of Chelsea fans as Todd Boehly looked to help Thomas Tuchel out.
The German is insistent on bringing in a new forward, or more, this window and has so far only managed to get Raheem Sterling to Stamford Bridge. It hasn't been for the want of trying. Cristiano Ronaldo has been linked along with Robert Lewandowski, Raphael Leao and Ousmane Dembele, that's just a few on the list.