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Liverpool Echo
Liverpool Echo
Entertainment
Kate Lally

Cheapest supermarket in UK named where shoppers could save £26

The official cheapest supermarket in the UK this month has now been named.

Consumer group Which? has found the cheapest supermarket for January 2023 was Aldi, as the consumer champion found shoppers could save almost £26 on a basic items there compared to the most expensive store.

After comparing prices on a basket of 45 popular grocery items, Aldi came out the cheapest overall at £82.03.

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The same shop at Waitrose was £107.71 on average, a difference of £25.68.

Supermarket and average basket total

  • Aldi - £82.03
  • Lidl - £84.07
  • Tesco - £93.80
  • Asda - £95.32
  • Sainsbury’s - £95.65
  • Morrisons - £96.58
  • Ocado - £100.87
  • Waitrose - £107.71

Which? also compared the cost of a larger trolley of 144 items – the original 45, plus 99 more. These items included a larger number of branded items did not include discounter supermarkets Aldi and Lidl, given that they do not always stock some of these products.

Asda was the cheapest for this larger trolley of groceries, as the cheapest of the bigger supermarket chains, with £363.29 on average for this shop, beating the next cheapest, Sainsbury's (£375.84), by £12.55.

Waitrose was an eye-watering £45.43 more expensive than Asda, coming in at £408.72, on average, for the trolley of comparable goods.

A Waitrose spokesperson told the ECHO: "We remain committed to keeping our prices low for our customers, as others see greater month on month rises.

"Our customers know by shopping with us, they can trust our sustainability credentials, and choose from a fantastic range at outstanding value and quality, such as the products in our hugely popular Essential Waitrose range - while we deliver industry-leading animal welfare standards, fresh produce grown with care and paying sustainable rates to our farmers."

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