The new ATSC 3.0 digital TV standard (aka, NextGen TV) has been slowly making its way to TV stations across the US, with 69 markets serving 60% of US viewers having already made the transition to the next-gen broadcasting standard.
But even with the majority of US households in reach of an upgraded TV station, broadcast industry insiders consider the ATSC 3.0 transition to be stalled, with supported features like 4K video with high dynamic range and Dolby Atmos audio yet to be utilized – a delay NextGen broadcasters attribute to the FCC’s current requirement that they simulcast signals in the older ATSC 1.0 format.
