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Windows Central
Windows Central
Technology
Kevin Okemwa

ChatGPT search gets a new shopping experience — But will OpenAI need Chrome to compete with Google and Microsoft?

A studio image shows a phone with the new ChatGPT ''Search'' feature, while the OpenAI logo is displayed in the background.

Late last year, OpenAI unveiled ChatGPT search, an AI-powered search experience. Sam Altman, the company's CEO, indicated that "there is room to make search much better than it is today," taking a jab at Google (and to a lesser extent, Bing).

Admittedly, OpenAI could be well-positioned to give Google and Microsoft a run for their money in the search landscape, especially following the ruling that deemed Google an illegal monopoly.

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