
OpenAI dropped two surprise announcements today (Jan. 16) that will mostly burgeon the AI company's bottom line. Coming soon, the company will begin testing ads in ChatGPT, specifically in the free tier and the new ChatGPT Go subscription level.
In its announcement on X, OpenAI said that the Plus, Pro and Enterprise subscriptions will not get ads. The company claims that ChatGPT responses "will not be influenced by ads" and that subscribers' conversations will remain private and won’t be used to target advertising.