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The Guardian - UK
The Guardian - UK
Lifestyle
Ellie Violet Bramley

‘Charming and disarming’ … how Meta’s technology-packed Muse harnesses the power of cuteness

Mark Zuckerberg smiles holding a small black device, the Muse ‘charm’, a cartoon mascot displayed behind him.
Meta chief Mark Zuckerberg reveals the Muse ‘charm’ device during the Meta Connect event in Menlo Park, California, this week. Photograph: Bloomberg/Getty Images

After the recent backlash against Meta’s so-called “pervert” smart glasses, this week Mark Zuckerberg launched a much cuter alternative: the Muse “charm” device.

With a screen that shows a cutesy little avatar, it has drawn comparisons with Tamagotchis. “We’ve packed a lot of technology into this little guy,” the Meta founder told the San Francisco audience.

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