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Susan Fitzmaurice, Vice President and Head of the Faculty of Arts and Humanities, University of Sheffield

Channel 4’s shocking Gregg Wallace: The British Miracle Meat owes much to Swift and his gruesome satire

There wasn’t much advertising ahead of the release of Gregg Wallace: The British Miracle Meat, which was touted as a documentary about the food industry.

Wallace is a TV presenter who is much beloved by British audiences so a documentary about the food industry would seem like pretty standard weeknight TV fare. However, instead of an informative and family-friendly exposé on the British meat industry, viewers were presented with something totally unexpected during the 8.30pm Monday night slot.

Gregg Wallace: The British Miracle Meat was about British meat but he wasn’t taking viewers on a fun-filled tour through a chicken or beef factory. Instead, he was touring a factory devoted to producing “engineered human meat”. Shock, awe, horror.

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