What price a strategic alliance? The golf world might just be about to find out as the PGA Tour considers its partnership with the DP World Tour.
A little-known element of the updated deal between the PGA and DP World Tours from 2022 – at a time when LIV disruption was in full flow – relates to a break clause. While the contract in theory runs until 2035, the strategic alliance can end in 2027. There is no present, strong sense of the agreement being curtailed but it is clear the PGA Tour wants at least a renegotiation before taking up their extension option.