Chanel has spent the past month teasing its latest women’s perfume launch, Coco mademoiselle crush absolu, and it’s now finally available to buy. The new scent is a sweeter take on the brand’s much-loved Coco mademoiselle eau de parfum (£80, Boots.com), but after all of the build-up, I had to wonder whether it can live up to the original.
Chanel already has plenty of fragrance icons in its lineup, from the legendary Chanel no. 5 (£82, Boots.com) to Coco mademoiselle, which has become a modern classic in its own right. For me, the latter has an especially nostalgic place in my fragrance wardrobe: my mum has worn it for as long as I can remember, so its bright blend of orange, jasmine and rose is instantly recognisable.