On April 28, 2026, Chanel introduced the Cruise 2027 collection in Biarritz, France, which included a shoe that sparked outrage over its unconventional design.
The footwear was quickly labeled “unhygienic.”
The show was the debut cruise collection under designer Matthieu Blazy, who took charge of the French fashion house in April 2025. It was held at Le Casino Municipal to celebrate the coastal town where Gabrielle “Coco” Chanel opened her first couture house in 1915.
