Good morning. For many companies, the biggest surprise in scaling AI isn’t performance—it’s the bill. Tokens, the units behind every AI interaction, are quickly becoming a key driver of cost and scrutiny.
In a new report released this morning, “AI is on your P&L. Most companies are only reading half of it,” Accenture’s Chief AI and Data Officer Lan Guan, a coauthor, argues that many companies are underestimating the financial implications of scaling AI. The issue is not just technical—it is managerial, cultural, and also revolves around token use, increasingly, a core concern for CFOs.
