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Broadcasting & Cable
Broadcasting & Cable
Business
Jon Lafayette

CES 2024: Roxi, Sinclair Work To Broadcast Music Video Channels Using ATSC 3.0

Sinclair United States Rob Lewis
Roxi.

Roxi, the U.K. based music video service launching in the U.S. in the first quarter, is working with Sinclair to orchestrate three interactive music video channels using the new ATSC 3.0 technology early this year.

Sinclair is handling advertising sales and other business and technical aspects of the channel, including distributing it in markets where Sinclair does not own TV stations.

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